How to make money online
February 8, 2010 by ethan · 1 Comment
You Are Just A Middle Man Helping People Find What They Want.
You really could boil it down to being that simple.
Take Google as the broadest example. Google just helps people find information they need on the widest scale. They seem to do that better than anyone else and thus became the biggest search engine.
Just help people find the answers and solutions they are looking for.
You may also have an advantage over many other people…a greater knowledge of how the internet works.
There are a ton of people who don’t even know how to really best use a search engine. There are still plenty of people who go to google and type in Yahoo!
Now, to get back to the middleman concept…
The Mindset of Negative People
February 4, 2010 by ethan · 2 Comments
With success comes resentment.
Online, it is very easy to find resentment, especially of people who sell information products, people who make money selling what they know.
In surfing around online, you can find many sites and blogs with posts or sometimes the whole site, dedicated to why so and so is a con man or a huckster.
Most of the time, they point to the high prices of their “ridiculous” products.
Reminds me of the Oscar Wilde Quote:
A Cynic is a person who knows the price of everything and the value of nothing.
These people don’t realize that by having that mindset, they will never break through and achieve the success they want.
They are of the mindset that the only ethical way to earn money is by working at their job. And anyone trying to sell stuff, especially for high prices is obviously a con man taking advantage of people.
They may leave a blog post about a well known internet marketer such as…
“So and so is selling some ridiculous course for $300. I can get the same information for $12.95 in the bookstore. What a con job. How can people be so gullible to fall for this junk?”
Other people join in and pile on with other negative comments….hey that’s community building online…like minded people find each other.
Of course, after they leave their comments, they go back to the job they hate. You know, the ethical way to earn money.
Instead of trying to learn from the people who can command those high prices, simply labeling them a huckster is the easy way out…a cop out really.
It would take some effort for those people to start changing their mindset from the “they are all scams” way of thinking to “let me see if I can learn something new”
I don’t care who the big name person in the internet marketing field is, you can find a negative review somewhere online about them that paints them either as a scammer, unethical…or…the biggie…Only Caring About Money.
These same people would probably thank you up and down and write raving reviews about you if you just gave all your knowledge away free…
Never, ever feel guilty about charging a good price for your information, and your work to compile the information into a useable form, etc.
Be a proud capitalist. Be a proud entrepeneur.
Without us, there would be no jobs for the negative mindset people anyway.
How to get a high squeeze page (opt-in page) conversion rate
February 2, 2010 by ethan · 2 Comments
I see many questions about opt-in page conversion rates – such as what is a good number? And how do I get a high conversion rate?
It’s very easy to get a very high conversion rate…but there must be some qualifying done first.
Well, I have seen stories of people saying how they got something like a 52% opt-in rate. Other people read that who are getting only around a 10% opt-in rate and become frustrated and can’t figure out what they are doing wrong.
Well, let me just say that, you haven’t been told the whole story. The 52% opt-in rate comes from pre-sold traffic.
I was reading over a blog post from a year ago about a marketer who was getting a 52% opt-in rate from his opt-in page, and that was after improvements were made to the page to raise conversion.
NOTE: By the way, am I the only person who hates the term “Squeeze” Page? The image that you are squeezing the information out of your page visitor starts a relationship off on a bad note, no? Like an interrogation room where lawyers or police officers try to squeeze information from a suspect…anyway…
What is not stated is that 52% conversion came from pre-sold traffic. Meaning the link to the opt in page came from the marketers own list or recommendations from other marketers lists. (JV partners)
I hope you don’t think there was a bunch of time spent on free seo to get the opt-in page to rank high in the search engines or that numerous ppc campaigns were set up.
The opt-in page goes up, pre-sold traffic is sent there in the form of mailing list announcements and blog post links – boom…instant pre-sold traffic and a 52% conversion rate.
Let me give you some of my own numbers from pre-sold and cold traffic.
One opt-in page I used, when I was doing a small launch of a niche product, had over 4100 unique visitors and converted at 65.7% – (see, I did better than a big guru 
)
Another opt-in page I used for the same launch had 3000 unique visitors and converted at 78.4 – (wow, even better)
But, this was pre-sold traffic so if I made a bold claim of:
“Follow my opt-in page template and get a 65% opt-in page conversion rate and even as high as 78.4%”
…that wouldn’t be entirely accurate. Sounds good, but not accurate.
I used the same opt-in page that converted at 65.7% on cold traffic. And the results…it is converting at 19%.
The type of traffic plays a huge role in the conversion rate of any type of page.
In the original blog post I mentioned above, in answer to a comment, it was stated that with good copy the conversion rate on cold traffic can get up to 25%.
So everything has to be qualified when you hear something like, “my opt in page is converting at 20%”
Also, is the cold traffic, traffic you control (ppc, banner ads, etc) or traffic you don’t control? (organic search results). All of this has to be taken into account.
So, do not get discouraged when your opt-in pages are converting at 12.3% and you read how some guru is converting at 52%
If you only send pre-sold traffic to an opt-in page you will have a high conversion rate.
If you send cold traffic to an opt-in page, you have to change your definition of high.
