Here is a list of 5 types of content that you can create that will help to persuade people to purchase your products.
When I say content, I am referring to things like blog posts, written content, video content, etc.
1 – bonding – this is content you create that conveys a message of “I understand your problem and have been where u are”
2 – social proof – this type of content contains quotes, pictures, stories, etc. From others who have had success using your product.
3 – sample – a sampling of what I sell. A teaser video. A part of the actual product for sale. Some great piece of how to content, but just enough to wet the appetite of your potential customer.
4 – trust and authority – proof you are an expert or that you are trustworthy. This covers your credentials, your background, the story of why you created this product (the problem it solved for you)
Number 3 above also helps with this, because if the sample is really helpful, you have just become a trustworthy. authority.
5 – blueprint- layout of the exact steps that your product covers, but not the “how to” of the steps.
These 5 categories are great classifications of free content you can create that is useful and interesting that will keep readers/viewers interested and also help persuade them to order.
