How to earn money from a website

Making money from a website, when you reduce it to the very basics, is a numbers game.

You keep track of statistics for your website that tell you how your sales funnel is working. You analyze the numbers and try to improve on them. This is how it works.

For  a website your you sell your own product, such as an e-book, video or any other type of product you would keep stats on the following:

What percent opts-in for your free offer
( Free report, offer of your free newsletter, etc)

What percent reads your offers?

What percent buys?

What percent takes an upsell or downsell?

What percent becomes repeat buyers?

Your website should direct people to the goals you want them to take. This post won’t cover the “how to” of doing that but everything on your website should have a purpose, otherwise you are just running a hobby.

You aim for a certain percentage with your numbers and then get the traffic and make necessary tweaks to obtain your goal.

For example: If you want to obtain a 30% opt-in rate for your free offer, you start keeping track of the conversion rate of this part of your website.

Maybe when you begin you only have an 18% conversion rate, well your goal was 30% so now you begin to tweak. Maybe try a different headline – one that evokes more curiosity or one that includes a bigger benefit to the prospect.

Maybe this one change will increase conversions a significant amount. I’ve seen one change make my conversion rate triple.

This simple formula is the basis of how to earn money from your website.

A certain percentage of people complete the goals you want and direct them to. The higher you can get this percentage, the more money you make.

As another example, when it comes to marketing with articles, you post some articles on articles directory websites…you give people good information and a certain percentage will click your link in your “About The Author” bio box at the end of an article.

I currently have 1 article that is pulling over 20% click thru rate from the article to my website (1 in 5 people who read the article feel the desire to click thru and see what else I have)

I currently have another article that is pulling around 6%, a much lower rate.

But, it’s the same thing for your advertising or your websites, it’s all about keeping track of your stats and improving the percentage of people you want to take a desired action.

That’s the simplicity of how to earn money with a website.