A salesman tries to sell you something.
A friend just tells you a story about why something is fabulous.
Stop “writing a salesletter” and start “talking to a friend”
It really is an exercise.
Take a breath, step back from “saleswriting” mode…
Picture yourself talking to someone who would be interested in what you have.
Talk to them to persuade them about how what you have will do for them. (by being their caring friend who wants to make their life better) to buy your product.
Think about how many times you have excitedly told a friend about something you bought. Did you tell them how great the thing was, or did you tell them what the thing did for you?
Pretend they would answer you back with any objections you could possibly think of that they would have and answer them.
Talk out loud if you have to. Record it…
Have a conversation and edit this down and bingo – you have excited copy that will convey the benefits of owning your thing.
It’s changing you mindset…
…makes it easier!
