It is said that google loves blogs and ranks the posts of blogs very high and quick. I was reading an article where Ken Evoy presented the opposite opinion. To paraphrase him, he said that when you look at search results, you hardly ever see blog posts among the results. You see a static “evergreen” [...] Read more »

A salesman tries to sell you something. A friend just tells you a story about why something is fabulous. Stop “writing a salesletter” and start “talking to a friend” It really is an exercise. Take a breath, step back from “saleswriting” mode… Picture yourself talking to someone who would be interested in what you have. [...] Read more »

First off, let me clarify. I am talking about people who have a product to sell as the main way to monetize your site. If your main way to monetize your website is by advertising than you will have a different goal for your free content. Ok, clarification done… I’ve run into so many people [...] Read more »