Website URL Structure

When you have a website, how do you structure the URL’s as far as where the products go (assuming you sell products), where does the blog go, where do the opt-in/squeeze pages go? It depends where you are starting from. When you are starting with a product that will be marketed by paid traffic or [...] Read more »

The Death of Product Launches

I’ll start this on a sidenote. A very common marketing strategy is to have headlines, subject lines, etc that tie into mystery or shock. This blog post uses one of them. That ol’ standby that I can’t stand… …”The Death of…” headline. I guess it’s a little test and a little wink from me to [...] Read more »