Jawad

Alan

The Internet can create an illusion due to it’s sheer vastness and continuous exponential growth. Nevertheless, the need to constantly expand ones prospect and customer base is a constant in business, whether Internet or elsewhere. Your observation concerning marketing experience only via the Internet is perceptive.

For a time, when I first was crossing the threshold from my previous business life to IM, it took me awhile to plug back in to the fundamentals that have always made me and others successful. First, I abandoned the notion that I am in the Internet Marketing business. No other industry comes to mind that seeks to define itself by the marketing channel that it uses. So I changed my mindset. I am in the Information and consulting business. One that mind shift occurred, I began to seek out a more comprehensive approach to marketing.

This year, I plan on releasing a number of new products and services. Our marketing strategy is more comprehensive than we planned at the outset because we forgot who we were and from whence we came. In my prior business life, we attempted to reach prospects in a variety of ways.

Why are we focusing on a variety of marketing channels? You hit the nail on the head with point 4. We are all fishing in the same pond. Someone has to go to the fish hatchery and restock. That is what we are doing. The average person on the street has no idea what is going on in our subculture. We need to go out into the 3D world and spread the word. People are hurting and need real strategies to improve their lives right now.

And out there, there aren’t 19 other marketers trying to reach them with the same message. Keep this quiet. Come out there with me, but let’s keep it a lonely marketer’s dream. Have a great week.
Greg

1 – don’t try to make much of or any profit to get the first customer. Focus on making money on the backend
2 – Provide a great service or product and present to the perfect customer. One who wants it, and then make it easy for them to purchase.

Those are 2 less complicated ways get the first person to buy.

Or of course you can simply give it away to a few people in exchange for reviews.

Follow me @ethansemmel on Twitter

Nothing wrong with buying to get a bonus. And sometimes you learn that you know more than you think

You could try going back over it and see if you pick up anything new – even a little tidbit, or there is always the option of asking for a refund. Of coure just about all of the high ticket items seem to come with an event. If you do make connections there (if you do go to it) that could be worth the high price in itself.

But I did find it interesting what Mark pointed out. The price of this last launch was even higher than most high ticket launches. That really hits #’s 1, 2 and 4 in my post.

Follow me – @ethansemmel on Twitter

As far as the other marketer (Paul), I actually appreciated the way he gave his link. He talked about what he felt were misrepresentations in the promotion of the product from an affiliate and did say that this product is not for everyone. But, he did say he likes the product itself. Which of course leads to the assumption that he already has seen the content (Which I will assume is true).

So then he gave you his bonus if you still want to purchase it for through his link. I kind of wish more people would say similar things instead of just saying things like “This is the best thing ever, never seen anything like it, etc.”

Actually I had no idea that the price was $2700 until you pointed it out. I just assumed it was the standard $1997.

Follow me – @ethansemmel on twitter

I bought 1 high end $2k course and it turns out I already knew everything in it. Now the reason I bought was to get a bonus from the affiliate I went through, and the fact I knew it is typically of my personality type where I just can’t be arsed to do hard work.

Anyway here’s to more value for less money.

Andrew

Great post, I’ve been closely monitoring the recent big ticket launch, I’ve head that a few people who promoted have lots of unsubscribes from their lists and no sales. I’ve also been told that on a few of the previous launches there have been refund rates in excess of 60%.

On the other hand given Kelly’s past endevours, it’s a bit rich moaning that he promoted a product and only made $2700 (2 sales). Why didn’t he come and say all this BEFORE the launch?

Although thats not as bad as the marketer who sent an email pointing out all the problems and misrepresentations in the sales process .. then added an affiliate link in the email

I actually wrote my take on this launch last week on my blog seems I hit a nerve with my comments!
http://mjthompson.net/680/internet-marketers-how-much-is-your-soul-worth/