When people sell information it is very necessary to have have an opinion if you want to be successful. You need to take a side. To make a decision. To champion a way of thinking. Tim Ferriss explains it here very well. Doing anything remotely interesting will bring criticism. Attempting to do anything large-scale and [...] Read more »
Marketing your business or “make money”?
The first product I ever bought that started my education about how to sell things online was Corey Rudl’s “The Insider Secrets to Marketing Your Business On The Internet” from marketingtips.com My how far things have come in 10 years or so. Today people are still looking for educational material about how to build an [...] Read more »
Mistakes about Marketing Info Products
Marlon Sanders talks about 4 mistakes people make when it comes to marketing their information products. These are basic mistakes that people make. Maybe the top reason people make these mistakes is, and fall for those headlines such as “How I made $43,875 in 72 hours” because as Marlon says… Yeah, maybe they did it. [...] Read more »
What to do with your website visitors
Here are the most basic ways a visitor can get to your website. 1) SEARCH The prospect can be searching for an answer to a question (information) or be searching for a product (a book on topic x) 1) They find you in a search for information at a large search engine using the free [...] Read more »
Violating Google Adwords Landing Page Policy?
I am currently having an email conversation with google adwords support about violating their landing page site policy. They are being very helpful and explaining things. Whether you agree with them or not, is not really the issue. Many have posted that they don’t make it known what they want and that they just suspend [...] Read more »
Online marketing is just like real world marketing
Many years ago I used to do “real world” marketing. This was before the internet really took off. Before anyone heard of google or there were any internet marketing guru’s. // // // ]]> Many people try to make it like online marketing is so totally different than marketing is in the “real world.” Not [...] Read more »
What free content to give away?
In internet marketing circles, you probably read a lot about the importance of giving away free stuff. As much as I am a fan of making everything as simple as possible there is more to it than just “give away a bunch of free stuff” and people will then like you and buy from you. [...] Read more »
Templating increases revenue
I used to be under the impression that templates were what amateurs used while the real professional, the expert, created everything from scratch. That was totally wrong. Everything is templated. And if you want to succeed you need to template as many things as you can. Here are some examples people may not think of [...] Read more »
How to earn money from a website
Making money from a website, when you reduce it to the very basics, is a numbers game. You keep track of statistics for your website that tell you how your sales funnel is working. You analyze the numbers and try to improve on them. This is how it works. For a website your you sell [...] Read more »
