You really could boil it down to being that simple.

Take Google as the broadest example. Google just helps people find information they need on the widest scale. They seem to do that better than anyone else and thus became the biggest search engine.

Just help people find the answers and solutions they are looking for.

You may also have an advantage over many other people…a greater knowledge of how the internet works.

There are a ton of people who don’t even know how to really best use a search engine. There are still plenty of people who go to google and type in Yahoo!

Now, to get back to the middleman concept…

People want a solution or answer to something…just connect people with the solution they want.

3 examples:

1) If its an page recommending some piece of software of which you are an affiliate, you review the program for the visitor giving them information and a recommendation.

Combine this with different methods of getting traffic like ppc, forums, onsite seo, etc. to get it in front of the RIGHT people.

And then what happens is…

A certain percentage of the people who consume your material will purchase.

2) If its your own product, you get this product in front of the people who would be most interested in this solution.

You educate, prove it works, demonstrate what it would be like to use the product, etc. and then what happens is…

A certain percentage of people will buy

3) If its monetization thru ads…

You provide content that will interest people and use traffic methods to get this info in front of people who are looking for it…and then…

A certain percentage of them will click the advertisement thus leading to money for you.

So a great thing to do is to change your mindset and simplify. Think of yourself as a solution provider. Then, just find the people who want that solution.